Ziff Davis Launches Ad Platform and Acquires a Coupon Company
by AndrewHazenCom on Jan.04, 2011, under News
AndrewHazen.com: Digital publishers looking to supplement ad revenue may want to look toward Ziff Davis. The company on Tuesday unveiled the launch of the ad platform BuyerBase and revealed the acquisition of LogicBuy.com, which provides tech deals and coupons. BuyerBase, an audience-based ad-targeting platform, relies, in part, on a piece of code em…
