Frank Schilling Gems: IBM study: Traditional TV Losing-out to the Web
by The Frager factor on Oct.30, 2009, under News
The Frager factor: Frank was saying in Nov 2007 what Rick Sanchez just told us at T.R.A.F.F.I.C and is living proof of.excerpt: “”New advertising formats, such as mobile devices, the Internet, in-game ads and interactive TV promotions, are expected to grow at a rate of 22.4 per cent between 2006 and 2010, the report says. Broadcasters must make a serie…
