Are You Pouring On The Pounds (.com)
by The Frager factor on Aug.31, 2009, under News
The Frager factor: City Aims at Cola and Juice in Fat FightBy SEWELL CHANPublished: September 1, 2009Officials believe the ad’s graphic, in-your-face approach will make New Yorkers think twice before drinking a soda. The ad — which cost about $277,000 to develop over three fiscal years, including money for creative work and focus groups — will run in 1…
